Internet Marketing Owning Page 1 Of Google

Internet Marketing and SEO

Online marketing is an efficient avenue to reach a wide market. Prior to the 90’s, companies used traditional channels such as print media, relayed media, direct mails and telemarketing to reach their audiences. In the mid 90’s, the development of internet changed how services carried out their marketing activities and consumers altered how they consumed details.

Internet Marketing Infancy

Early 2000’s saw the adoption of online socials media. Today, services and people can get immediate access to what the web uses. Marketing channels are now characterized by enhanced communication and transactional capabilities. The ever altering climate of marketing provides organisations with brand-new opportunities to reach their target markets.

Why organisations must be online

It is important for businesses to have an online presence in today’s competitive environment. Companies that are online have a competitive advantage. The web has actually allowed the dissemination of the marketing mix of leading brand names which leads to more efficient business adaptability in various industrial circumstances (Jain & Haley, 2009).

The effect of web varies from industry to market. The significant worth of web technologies has the capability to unlock company worth. The more adoption of internet utilizes by a business, the higher the tendency for the application of an extensive along with much deeper scope of the globalization of the business activities. This is since the Internet enhances marketing activities and generated brand-new virtual intermediaries for businesses to make use of.

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Secondly, web marketing services provide a formidable tool in marketing as it provides a kind of benefit to both companies and clients. Customers use the internet to look for product details, purchase, examine and use products and services better and effectively compared to conventional marketing channels. Furthermore, the web permits consumers to collect critical product or services details (Mohammed et al., 2003).

The ability to get info on both the clients as well as the competitors in the worldwide markets is among the most essential aspects of the internet in marketing activities. By interacting with clients going to the business’s sites, observing their behavior and conversations, organisations can quickly make use of the information for strategic functions, identify gaps and understanding and figure out where to invest further budget plan.

In addition, marketing departments can easily perform their marketing campaigns trough various opportunities offered by the internet. Client information works in this area to comprehend what works and exactly what does it and also ensure that organizations invest cash and time in enhancing best activities (Roberts & Zahay, 2012). The internet has the potential of boosting customer complete satisfaction by leveraging prepared schedule to item related info. Therefore, it conserves effort, time and a financial expense for info gain access to.

It likewise improves consumer effectiveness given that it provides the mix of the image, sound, text and images to improve customer understanding and aid them in selecting products that can best satisfy their requirements. Because of that, it is a crucial part of marketing communication that would enable organisations to perform preparation, analysis, and execution and organizing tasks in a extremely competitive market in order to attain a competitive advantage.

SEO Consultants

In a Data-Driven marketing age, businesses need an abundance of information insights at their fingertips. SEO experts have a crucial function in examining and executing changes to websites. They help business maximize traffic to its websites by improving page ranking.

A SEO consultant brings problem solving and decision making abilities to business. A primary role of the SEO consultant in marketing involves developing engaging and appropriate content for the audience. They likewise check a series of marketing strategies for the business. In numerous methods to assist the organizations accomplish their marketing goals, from consumer preference and product information to prices and consumer engagement.

The key to web marketing success is having the best platform and system in place. With online marketing services, SEO specialists can precisely collect and filter the info to obtain valuable marketing insights. Through this, services can take essential data insights, produce client relations and permit marketing professionals to make better-informed choices.

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SEO Sydney Consultants How To Get To The Top Fast

SEO Consultants Experts And Companies

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s free results-often understood to be as “natural”, “organic”, or “earned” results . If you have actually chosen to engage SEO experts to boost your online marketing strategy, you will have to decide between contracting an independent SEO consultant or employing an SEO company. Hiring an SEO company may appear more appealing initially considering that an organization will generally have a wider variety of resources and workforce than an individual expert, but this apparent benefit includes some considerable costs.

It is much more pricey to work with an SEO company, due to the fact that they charge greater costs and will typically request for a minimum time dedication. Employees in an SEO company will also frequently reoccur, which results in your relationships being regularly disrupted. You will wind up spending more time and effort articulating your marketing requires than if you sourced your SEO services from one specialist. Depending upon the size of the company, an SEO company could be dealing with a a great deal of clients at any one time, which indicates that the opportunities of getting individualized attention for your business are diminished.

Besides being more budget-friendly, picking an SEO consultant indicates you are able to pick an specialist who perfectly matches your needs because you are selecting from a worldwide neighborhood of specialists who offer a series of ability and specialization that can not be matched in any single SEO company. Opportunities of developing a long-lasting relationship with your SEO company are much higher with an independent specialist, and you have higher state in choosing the specialist’s level of knowledge.

An SEO consultant has more liberty to select the work they are best suited for, instead of SEO company workers who have actually clients appointed to them. You are therefore much more most likely to deal with a highly motivated provider if you engage with a freelance expert. Your organisation as a result is far better positioned to obtain higher value out of its marketing spending plan through an independent SEO consultant. Sydney SEO Search Engine Optimization( SEO) is important in helping companies and businesses increase their online direct exposure thus increasing their sales and reach the majority of their targeted audience. Google everything keeps on altering their guidelines and rules making it complicated for services to keep to date with the modifications. This makes it crucial for companies to work with SEO professional to take care the Google modifications and supply their experience in making their sites to the top in Google search engine.

A website will struggle to get consumers to make sales where required if it does not make use of the benefits of SEO experts. An organization can opt to have an internal SEO group but hiring an external specialist yields more advantages. The specialists in the field include Sydney SEO services which are based on now the best SEO consultant. Sydney SEO services provide SEO and building of sites for each size of business that includes big medium and small businesses. They provide the most reputable SEO services in Cydney. They are SEO consultants who have a huge customer base and keeps on growing by receiving most of their customers from suggestions to them by pleased customers.

Sydney SEO Solutions Benefits toBusinesses 1. They Deal Free Analysis To understand the level of the business’s website direct exposure to online search engine they use a totally free analysis to their customers. This helps them identify the health of the website thus comprehend what needs to be carried out in the business. 2. They Deal Fair Costs They keep their rates down because they understand that the majority of their clients work under restricted budget plans. This enables all sizes of organisation to enjoy their services. They provide the rates depending on the size of the firm which is really reasonable to every level. Advantages Provided bySEO Specialist Over SEO Company An company can choose to get the SEO services from an SEO consultant or an SEO company. Nevertheless, an SEO consultant is better than an SEO company in the following ways. ·

SEO consultants are cheaper than SEO companies. · It’s easy to establish a close relationship with an SEO consultant compared with an SEO company. Having an SEO expert handling company’s website SEO make it possible for the business to focus on its core activities and reduce on a cost of hiring its SEO professional. In this manner the business can achieve its set goals on time and maximize on its resources making higher earnings.

Where Can I Find SEO In Sydney ?

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Becoming an EKG Technician

Becoming an EKG Technician

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EKG technicians assist physicians in diagnosing and treating heart disease, coronary artery disease and a multitude of other heart ailments. These technicians generally specialize in one of three cardiovascular fields: invasive cardiology, echocardiography, and vascular technology. EKG technicians are often referred to as electrocardiograph technicians.

While some, although few, electrocardiograph technicians are trained on the job, most health care facilities require specific training for this position. Most technicians complete a 2- or 4-year program in order to become an EKG specialist. Many people in this field attend a community college in which the first year of studies is general education followed by another year of intense training with internships at local hospitals. Some graduates, depending on the school attended, are able to receive professional certification in this field.

The EKG technician is a highly trained and skilled professional. He or she is trained in the points in which to place the electrodes. During the electrocardiogram, the technician will likely remain in the examination room to monitor the EKD readings. When the exam is complete, the technician can use his or her training to read and interpret the graphed results. Some technicians prefer to wait and allow the physician to relay results to the patient, while others will give the patient an immediate interpretation; this is especially true if no abnormalities are suspected.

Please Note: While the medical field is probably the fastest growing and most understaffed field in the United States and the greatest need in the U.S. medical field are nurses and nurse practitioners, this is not true for EKG technicians. EKG technicians are considered a specialty within the cardiovascular field. According to the U.S. Department of Labor, among all of the specialties in the medical field, the need for EKG technicians is the most slowly growing. With less demand in the field and more student choosing to this field of study, the need for qualified EKG technicians has not grown significantly.

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Routine Hematology (2)

Routine Hematology

Summary: Routine Hematology provides testing for CBC and differentials, urinalysis, routine coagulation, and body fluid cell counts and differentials.

The hematology section of the Department of Pathology at the Madigan Army Medical Center performs tests in routine hematology, coagulation, urinalysis, body fluid analysis, flow cytometry, and special stains for bone marrows, body fluids, and tissue. The hematology section comprised of 8 civilian medical technologists, and 8 military medical laboratory technicians.

The mission of the hematology section is to provide quality patient care through giving accurate results of all the tests performed in the hematology section. Continuous quality improvement is a major factor in the mission of the section. Important process are monitored and evaluated for opportunities to enhance the quality and timeliness of the patient care provided. Education, through training and mentoring, is strongly emphasized to fulfill the mission of the section. The dedicated professionals in the Hematology section offer quality and competence to serve patients at Madigan Army Medical Center.

A complete range of tests is available with high-tech automated equipment and procedures in all disciplines. Some of the main tests offered by Hematology sections are the following:

o Complete Blood Count (CBC)
o Reticulocyte Count
o Manual Differential
o Body Fluid Cell Counts and Morphology
o Urinalysis with Microscopic Exam
o Prothrombin Time (PT)
o Activated Partial Thromboplastin Time (APTT)
o Mixing Studies
o Fibrinogen
o Quantitative D-Dimer
o Fibrin Split products (FSP)
o Complete Semen Analysis
o Flow Cytometry – Lymphocyte subsets and panels
o G-6-PD
o Sickle Cell
o Hgb Electrophoresis
o Factor Assays
o Lupus Anticoagulant

The specimen containers in hematology section have lavender-top EDTA vacutainer which is properly filled and will be perfect for the CBC, ESR, and Reticulocyte count. The light blue-top sodium citrate tubes which are completely full, maximum draw will be enough for PPT, Fibrinogen, D-dimer, Fibrin split products, and mixing studies. All the tubes for the specimen must be properly filled and well-mixed to be acceptable. Dilution of blood by the appropriate anticoagulant is critical in order to get a precise result and all specimens which do not meet department standards for identification will be rejected.

Routine Hematology involves the following:

o Complete Blood Count (CBC) which consist of the following tests: WBC, RBC, HGB, MCV, MCH, MCHC, RDW, PLT, MPV, and automated differential which includes percentage and absolute number of cell types.
o A manual differential is performed only if designated laboratory criteria are met
o All peripheral smears are kept for one month
o Many tests are time dependent after collection. Routine Hematology tests that require testing in a specific time period are:
* ESR- within 8 hours of collection
* CBC- within 24 hours of collection
* Differntial- within 8 hours of collection
* PT/PTT- within 4 hours of collection
* Fibrinogen- within 4 hours of collection
* Urinalysis- within 2 hours of collection or refrigerate

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Cosmetic Clinics and Specialists

Advantages of Cosmetic Centres

Intro into Cosmetic Clinics and Specialists

Cosmetic medication is using surgeries to enhance the appearance of a person. These procedures could be significant or minor in nature. Cosmetic medication acts upon the body’s tissues, boosts them and minimizes or removes the indicators of aging. This kind of medicine is practiced by specialists such as plastic surgeons and skin doctors. A wide range of cosmetic procedures are performed so regarding accomplish the desired outcomes. Some examples of these are face lifts, Botox injections, liposuction and wrinkle injections. Intensive treatments such as sclerotherapy and laser treatment are used to fix serious cases. Read on to discover more about Cosmetic Medicine.

Types of cosmetic procedures

Face lift surgical treatment

This is a cosmetic treatment that gets rid of the signs of aging. It eliminates wrinkles, saggy skin and fat deposits. By doing so, the face lift surgery makes you look younger by enhancing your total appearance. It reverses the negative effects of exposure to unfavorable weather, tension and aging.

Also called a rhytidectomy, the face lift surgical treatment is carried out by a surgeon. Throughout the procedure, the surgeon will raise the underlying facial muscles. After that, they will tighten up these tissues in a tactical, artistic method. Moreover, the cosmetic surgeon will get rid of surplus pockets of fat. As a result of the treatment, your facial structure is rejuvenated and its shapes are enhanced such that they end up being more appealing.

When carried out by a proficient and skilled cosmetic surgeon, the face lift surgical treatment makes you look more youthful and more gorgeous. The results likewise look natural and have minimal scarring. Majority of surgeons make use of minimally invasive techniques to lower total pain and make the procedure take a brief amount of time. A major advantage of face lifts is that they have permanent outcomes. They can help you look younger for several years to come.

Anti wrinkle injections

There are various types of anti wrinkle injections. They work to get rid of the wrinkles and lines on the face which are brought on by expression. These injections are administered by a cosmetic surgeon and have long term results.

Dermal fillers

These are unique injections which change your facial shape and make you look more youthful. Dermal fillers can fill in the folds under the skin for example nasolabial folds. These fillers can likewise be used to make the lips fuller and make the cheeks a little bit more plump. Dermal fillers can also be applied around the eyes to get rid of the burrowed look.

Generally, Collagen was the primary filler material used in this type of cosmetic treatment. Today, it has been changed by hyaluronic acid. The latter goes by many brand names for instance Restylane.

The impacts of dermal fillers last for various lengths of time depending on the material being injected. The results of hyaluronic acid last for between 6 and 12 months. On the other hand, Radiesse lasts for 12 to 18 months. Cosmetic surgeons describe these data to the patients so that they can pick the most ideal treatment. That’s what cosmetic clinics in Sydney are suppose to do

Dermal fillers expense in between $500 and $600 per unit. In cases where several wrinkles have to be removed, a patient might require numerous dosages. This results in a higher general cost of treatment.

Botox injections

This is another type of anti wrinkle injections. Motion picture stars typically use Botox to protect their youthful appearances. This cosmetic treatment includes the injection of an active product known as botulinum into the skin. This material relaxes the muscles. As a result, the skin does not crease and wrinkles do not form. Botox injections can be used on different parts of the face. Examples of these are the forehead, around the eyes, around the mouth and on the throat area too.

This wrinkle removal product is categorized as a prescription drug. Therefore, just a qualified and signed up plastic surgeon can lawfully inject it. In spite of this, it is regularly injected by people who are not medical professionals. They may obtain prescriptions from registered medical professionals so regarding obtain the Botox. Also, beauty clinics may have one signed up medical professional supervising a staff of attendants who subsequently inject Botox into clients. In this case, the physician does not need to remain in the space during administration.

A unit of Botox can cost in between $9 and $15. Depending on the severity of your case, as much as 10 systems can be utilized at a time. Additionally, a single Botox anti-wrinkle treatment can last for 3 to 4 months.

Lip enhancement

Also called lip augmentation, this is a treatment which offers your lips a fuller and plumper appearance. This result is achieved by injecting a filler solution into the lips. In most cases, hyaluronic acid is used as the filler. Since it is also formed naturally in the body, this filler works and safe to use.

Typically, fat implants and injections were utilized to make the lips fuller. Nevertheless, they are no longer utilized today due to the threat of negative side effects. Lip improvement can enhance the shape, volume and structure of your lips. The filler shapes the tissues within the lips and providers internal assistance. The results of lip improvements last for 6 months.

Liposuction Treatemnts

This is a cosmetic enhancement procedure where fat is separated and sucked right from the body. Likewise called lipoplasty, this treatment is applied on various locations of the body such as the neck, abdominal area, thighs, buttocks, back, calves and arms. A unique instruments which is referred to as a cannula is placed under the skin. After that, a high pressure vacuum sucks the fat out of the body.

This cosmetic procedure is carried out under general anesthesia. Its effects are vivid and can last for a very long time. A few of the risks included with liposuction consist of scarring and infection. Surprisingly, the procedure can in fact be utilized to deal with other medical conditions. Liposuction is among the most popular cosmetic procedures today. Additionally, it costs between $2,000 and $3,500 per treatment.

Result of cosmetic medication on the charm market

Cosmetic treatments such as anti-wrinkle injections and lip enhancements have triggered remarkable results in the appeal industry In countries such as Korea, designs frequently undergo some cosmetic improvement so regarding look more gorgeous. Doing this increases their opportunities of landing jobs in glamor, runway and haute couture sectors. As such, cosmetic medicine belongs of their charm routine. In the West, designs seldom engage in cosmetic procedures. That’s since they are chosen for their natural functions and motivated to maintain them.

Cosmetic treatments have actually produced a new kind of design in the beauty market. This is the cosmetic training model. This is a model who displays the advantages of cosmetic treatments. They go through treatments such as Botox injections and face lifts at affordable prices. After that, they can show the positive impacts on behalf of a specific brand name. This is a new trend in the beauty market that arises from cosmetic medication.

Result of cosmetic medication on the weight reduction market.

There are cosmetic procedures that are actively used for weight reduction functions. A significant example is liposuction. It gets rid of excess fat in the body for this reason leads to less weight and a leaner figure. Many people use liposuction as a foundation procedure. After losing the excess fat, they can proceed to work out, achieve fitness and keep the fat from building up again.


Cosmetic medication assists us to achieve the level of appeal that we desire. The treatments involved can eliminate the signs of aging. They can also assist us to lose weight. As such, cosmetic medication has effects on charm and weight loss as well. It is unique, loaded with innovative services and ensured to last for several years to come.

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American Association of Medical Assistants

American Association of Medical Assistants

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The American Association of Medical Assistants is an organization of professional medical assistants. Organized and founded 1955 by the “Kansas Medical Assistants Society”. The Kansa Medical Assistants Society initiated a gathering of medical assistants from all over the country. Seventy-eight delegates from fifteen States (Arkansas, California, Indiana, Illinois, Iowa, Nebraska, Kansas, Michigan, Missouri, Oklahoma, Ohio, Pennsylvania, Tennessee, Wisconsin and Virginia) attended the assembly to consider a formation of a national organization. The delegates voted and officially named the organization “American Association of Medical Assistants”.
A year later, 250 representatives from different State attended the charter meeting of the American Association of Medical Assistants.
On the charter meeting of the American Association of Medical Assistants, it elected an officiating committee and adopted formal constitution and bylaws. American Association of Medical Assistants first president was Maxine Williams. Maxine Williams was then awarded “Life Member Award” on 1976 for her dedication on the organization. The American Association of Medical Assistants then named a scholarship fund on her name. “The Maxine Williams Scholarship Fund” aims in helping students continue their medical assisting studies.
With the increasing demand of medical assistants in the United States, the American Association of Medical Assistants keep its members ahead of the latest changes in the health care industry, protects its members in their right to practice their field and helps them make their job more easier. The American Association of Medical Assistants has designed a “Role Delineation Chart” which distinguishes all clinical, administrative and general procedures medical assistants are trained for.
The Certifying Board of the American Association of Medical Assistants is the one responsible for awarding the prestigious “Certified Medical Assistant” certificate to the graduates of the “Commission of Accreditation of Allied Health Education Programs” or of the “Accrediting Bureau of Health Education Schools”. These are accredited medical assisting programs, and those who have successfully completed the American Association of Medical Assistants “Certified Medical Assistants Certification Examination” will automatically become a member of the American Association of Medical Assistants.
American Association of Medical Assistants regularly conducts seminars and workshops on the most recent administrative, clinical and management topics for its members, local chapters and state societies. The goal of the American Association of Medical Assistants is to facilitate medical assisting professionals enhance and develop its skills, knowledge and professionalism required by employers and patients; protects the medical assistants right to practice; promote an effective health care delivery by optimizing the usage of the skills of the medical assistants.
They require Certified Medical Assistants (CMA) to recertify every five years in order to maintain their credentials. This can be done by attending CMA meetings, conventions and seminars or by retaking the initial exam in order to know that the CMA still has a certain level of knowledge.

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Medical Career

Medical Career

A medical career is a noble profession because you are able to help those who are ill. As medical science has improved through the years, it has opened a lot of opportunities for those who want to be part of this specialized field.

But for those that want to become doctors, you must first complete 4 years of undergraduate training, another 4 years of medical school, then 3 to 7 years working as an intern and as a resident. That is a long time and if you want to sub specialize, that will be another 2 years.

You will have to do well even during your undergraduate years and do well in the MCAT or medical college admissions test because only a handful are accepted every year in the best medical colleges in the country.

If you got into medical school and are now working on getting your medical license, you will have to take the US medical licensing exam during your sophomore and senior year in school and during your internship. The exam itself is challenging but studies have shown that 90% of those who take it usually pass.

For those who find becoming a doctor too long, there are other options. You may pursue a medical career as a nurse. From working at the bottom, you may soon find yourself being in charge or a wing in a hospital or caring for patient in the privacy of their homes.

You may also become an emergency medical technician who is on call and assigned to rush to a scene should there be someone injured. These individuals are responsible for stabilizing the patient before he or she is brought to the hospital. It’s a hectic job given that the medical equipment inside the ambulance can only do so much.

Another job that is less stressful is being a pharmacist. All you have to do here is dispense the medication that is written on the prescription pad. You will also need to know how to explain to the patient how to use it. In some cases, the pharmacist may advice the doctor on the dosage and the side effects.

The only downside to this job is that you will have to work on holidays and weekends. If you don’t feel happy working in such a place, try getting a job at a mental institution, nursing home or neighborhood clinic.

For those that want to work in a lab, they can do so by being a laboratory technician. They are the ones that test samples given by the patient and also help doctors who are conducting scientific research. Given that we now live in the digital age, most of the testing is done using machines so all the have to do is wait for the results to come and out and analyze it.

You can also work as a medical assistant who just takes care of the paper work and makes sure that the doctor’s clinic is running smoothly.

The various positions mentioned are just some of the options you have if you are seriously considering a medical career. Though how much they earn varies, the important thing is that each person is part of something big as the doctor, the nurse, the technician or the assistant contributes something to improve the lives of those who are sick.

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How to Become a Certified Medical Assistant?

How to Become a Certified Medical Assistant?

Commonly known as CMA, the certified medical assistant has long been deemed by doctors as their best partners in increasing the medical office productivity.
They are recognized throughout the United States as professionals and the most versatile members of the medical team that they perform a number of tasks from administrative matters to clinical and laboratory procedures. And, since they are professionals, it is expected from a certified medical assistant to show a strong sense of commitment through continuing education and a proof of continuing competence as well.

Now if you are somehow interested in this kind of profession and you want to know how to become a certified medical assistant, then you’ve picked up the right page. I have mentioned below two of the major steps you may take to becoming a certified medical assistant. Note that these steps are also encouraged by the American Association of Medical Assistants knowing that these can lead you to the right track. Please read on.

Step #1: Obtain a Degree from an Accredited Medical Assisting Program

To become a certified medical assistant, you must first graduate from a medical assisting program that is accredited by the Commission on Accreditation of Allied Health Education Programs (CAAHEP) or the Accrediting Bureau of Health Education Schools (ABHES). So if you haven’t taken an accredited medical assisting program yet, then start looking for it now. They are available throughout the United States nowadays, and once you found the right option, enroll and finish the program if you can.

However, before you take the challenge, make sure that you are ready enough and interested to know more about the human anatomy, pathology, physiology, basic and advanced medical terminology, recordkeeping and accounting, computer applications, insurance and coding processing, clinical and diagnostic procedures, laboratory techniques, pharmacology, medical law and ethics, patient relations, and a lot more areas of medical studies.

Remember that part of the program that you must complete to obtain the certification is an externship. This can be done in doctor’s offices, clinic, pharmacies, and other medical facilities.

Step #2: Take and Pass the Certified Medical Assistant Certification Examination

So you’ve graduated from an accredited medical assisting program. The next thing you can do now to become a certified medical assistant is to take and pass the CMA certification exam which is usually handled by the American Association of Medical Assistants. The exam is often offered three times a year. There are certain categories or qualifications that you must follow and meet, however, for you to become eligible to take the certification examination. You can find a lot more information about the requirements at

Once the American Association of Medical Assistants accepts your application, then you will be notified of the location of the testing center. Well, if you know the location, then much better, but if you don’t, start looking for it as early as possible. Prepare yourself and study for it.

You can only consider yourself as a certified medical assistant once you passed the certification examination.

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Diabetic Eye Disease Can Cause Blindness, Gives No Early Warning Signs

Diabetic Eye Disease Can Cause Blindness, Gives No Early Warning Signs

Annual Eye Exams Crucial to Early Detection and Treatment
(ARA) – Loss of eyesight in people with diabetes is a national health problem. People with diabetes are 25 times more likely to become blind than those without diabetes, and diabetic eye disease can cause as many as 25,000 new cases of blindness every year, according to the National Eye Institute (NEI), one of the Federal government’s National Institutes of Health.
Nearly half of the nation’s estimated 16 million people with diabetes will develop some degree of diabetic retinopathy, the most common form of diabetic eye disease, and the leading cause of blindness in American adults. Diabetic retinopathy damages the tiny blood vessels in the retina, the light-sensitive tissue that lines the back of the eye.
The disease does not have any early warning symptoms such as pain, and vision may not change until the disease becomes severe. “This is one of the most frightening things about diabetic eye disease,” says Dr. Paul Sieving, director of NEI. “People with diabetic eye disease do not realize that their eyesight is slowly deteriorating. “
The only way to diagnose diabetic eye disease in its early stages is with a dilated eye exam. Using eye drops to enlarge the patient’s pupils, a dilated eye exam allows the eye care professional to see more of the inside of the eye to check for signs of the disease. People with diabetes need to make annual dilated eye exams a priority. Ignoring the importance of an annual eye exam could lead to trouble later on, when diabetes begins to affect a person’s eyesight.
Vision lost from diabetes cannot be restored. Yet in about 90 percent of those who would otherwise become blind, the early detection of diabetic eye disease, combined with laser surgery when needed, and appropriate follow-up, has helped preserve vision. Laser surgery can shrink the abnormal blood vessels caused by diabetic retinopathy.
Sieving notes that “the longer a person has diabetes, the more likely it is that person will develop diabetic retinopathy. However, studies have shown that people with diabetes who keep their blood sugar levels as normal as possible slow the onset and progression of diabetic retinopathy and lessen the need for laser surgery. This may also help reduce other complications from the disease, such as kidney disease, stroke and nerve damage. “
Individuals with diabetes are also at risk for other eye diseases. Studies show that they are twice as likely to get a cataract as a person who does not have the disease, and that cataracts develop at an earlier age in people with diabetes. Glaucoma may also become a problem. A person with diabetes is nearly twice as likely to get glaucoma as other adults. And, as with diabetic retinopathy, the longer someone has had diabetes, the greater the risk of getting glaucoma.
Much research is being done to learn more about diabetic eye disease. For instance, the National Eye Institute is supporting a number of research studies in the laboratory and with patients to learn what causes diabetic retinopathy and how it can be better treated. This research should provide better ways to detect and treat diabetic eye disease and prevent blindness in more people with diabetes.
A free brochure, “Don’t Lose Sight of Diabetic Eye Disease,” is available by writing to Diabetic Eye Disease, 2020 Vision Place, Bethesda, MD 20892-3655. NEI’s Web site, provides additional information about diabetic retinopathy.

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Stress, It’s a Worldwide Epidemic!

Stress, It’s a Worldwide Epidemic!

What is stress? Stress is your body’s reaction to events in your life, along with your mind’s reaction from your mental interpretation of the event. When you are faced with a stressful situation, your body and mind interprets the event. Then, the body produces a stress response to give you energy to deal with that particular situation and your mind is stimulated. Then the mind determines “fight or flight.” The hypothalamus, pituitary and adrenal glands produce stress hormones when you feel stress.
These hormones suppress body functions that are not needed in the moment. Once the stressful situation has passed your hormone production and body functions return to normal.
What triggers stress? Current lifestyle, smoking, too many prescribed drugs, the environment, sour relationships, surgery, intestinal disorders, anger, anxiety, depression, worry, unwanted noises, accidents, pain, intense exercise, chemicals, toxin exposure, burns, poor sleep patterns, fussy children, nagging spouse, aggravating boss or coworkers, etc.
Most people deal with stress by taking the newest drug on the market. They rarely seek natural healthy stress solutions. So they stay frazzled and as a result of their drug pill popping and they live in a state of stress as a way of life.
With so many causes of stress and people seeking a pill for their solution it is easy to understand why stress is a world wide epidemic.
Here are some stress facts to chew on:
Stress is more powerful than diet in influencing cholesterol levels. Several studies—including one of medical students around exam time and another of accountants during tax season have shown significant increases in cholesterol levels during stressful events, when there was little change in the diet. Reference: Dr. Paul Rosch, Professor Medicine, New York Medical College
Stress is linked to the following illnesses: hypertension, heart attacks, gout, diabetes, asthma, chronic pain, allergies, headache, backache, various skin disorders, immune system weakness, cancer, decreases in the number of white blood cells and changes in their function. Reference: Nation’s Business, December 1994
High levels of stress cause nerve factor growth (NGF), which hinders the ability of disease-fighting cells to ward off infections, suppressing the immune system. Reference: Report in Psychology Today, January, 1996
Those who reported a history of workplace stress over the past 10 years developed colon and rectal cancers at 5.5 time the rate of the control group. Reference: Joseph Courtney, UCLA School of Public Health, Epidemiology, September, 1994
Here are some very simple solutions you can do right away to reduce your stress.
Take a daily walk of twenty to thirty minutes at sunrise or at sunset.
After bathing in the morning rub your body with an aromatherapy oil for your metabolic type.
Eat 2 to 3 servings of fresh organic vegetables a day.
Drink 8 glasses of water a day.
Eat 4 to 6 fresh vegetables a day.
Cut back on French fries, cola drinks, alcoholic beverages, candy, white breads, pastries and foods that contain food coloring.
And if you are really serious: Sit for 5 or 15 minutes in a quiet place. Sit quietly and breathe normally and naturally through your nose noticing the cool air in and the warm air out. Notice if the force of the air entering the nose is the same as the force of air leaving the nose. Notice which nostril is open-one is always more open the other. The goal of an authentic Yoga breathing technique is to get both nostrils open equally. Notice the rise and fall of your diaphragm with the inhaling and exhaling breath. Notice the slight pause on the exhaling breath. Continue breathing normally and naturally through the nose and every time the mind wanders mentally repeat, “Mind wandering” and that will gently bring the mind back to the breath. This is a beginning Yoga breathing technique that will help you to reduce your stress. But more important it is a gateway to higher practices of Yoga meditation for continued growth.
Remember that you are always breathing so why not breathe to reduce your stress and open yourself to more advanced Yoga meditation techniques. You deserve it, don’t you?
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